What is a checkout upsell on Shopify and how do you add one?

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Short answer

A checkout upsell is an offer shown inside Shopify checkout, before the customer pays: one click adds the product to their order. Shopify only lets apps add offers to the checkout steps on Shopify Plus; on other plans, use a post-purchase or thank you page upsell instead.

What the customer sees

  • An offer block inside checkout, in the order summary by default, with the product, its price and an add button.
  • When the offer has a discount, the discounted price is shown and the discount is applied automatically.
  • One click adds the product to the order; the customer then pays for everything at once.
  • Optional variant and quantity selectors (up to 10 items).

Checkout upsell vs post-purchase upsell

Checkout upsellPost-purchase upsell
WhenBefore paymentRight after payment
PaymentPaid with the rest of the orderOne click, charged to the same payment method
Shopify planShopify Plus onlyBasic Shopify and higher

Because the offer appears before payment, keep it relevant and simple so it doesn’t get in the way of completing the order. You can use both: a small add-on in checkout, a bigger offer after payment.

What you can set up with Sellify

  • Up to 10 products per offer, picked by you or taken from Shopify’s related or complementary recommendations for the cart.
  • A discount per product: none, a percentage or a fixed amount.
  • Targeting by products, collections, excluded products and cart total.
  • Vertical or horizontal layout when the offer has several products.
  • A/B tests between offer variants, with stats per variant.
  • Translations for your store’s languages.
  • Impressions, add-to-cart clicks, conversions and revenue per offer.

Products already in the cart and products sold only as subscriptions are not offered.

How to add a checkout upsell

  1. In Sellify, create a checkout offer, set its products, discount and triggers, then activate it.
  2. In your Shopify admin, go to Settings › Checkout and open the checkout editor.
  3. Click Add block, choose Sellify - Checkout Upsell and save.

Plan details and limits: Is Sellify compatible with Shopify Checkout Extensibility? Not on Shopify Plus? Start with a post-purchase upsell.